Gurus and Internet Marketing Riches
The Problem With Internet Marketing
Trina L.C. Sonnenberg
The real reason that most Internet marketing hopefuls never make it is something none of the gurus will ever clue you in on. Yet, they profit from it every day. That's right, they profit from your lack of profit. I know, it sounds strange, so I will explain.
Oh sure, the gurus all tell you how important it is to target your market, but you are their target market. They sell you their latest, greatest stuff, knowing that you will promote it for the almighty affiliate dollar, to other marketers, for them. Not only does this make them money, but it usually costs you more than your commission is worth.
But I advertise for free!, you say. Well, you lose because while you're running around trying to get people to buy the guru gadget, you're not promoting your own business opportunity. You are promoting their business.
Promoting your business opportunity to people who already have one is pretty counter-productive, if you ask me. And that is what most folks out there are doing. Traffic exchange owners can verify that. They built their business on marketers trying to sell to other marketers, and it has been a resounding success for them.
Not all traffic is created equal, and that is where many make their mistake. If you are promoting a business opportunity, who cares if you get a million hits to your site, if they all come from others who are trying to market their own business opportunity? They aren't interested in what you've got. They are viewing your site, because they want their site viewed. That's it. Furthermore, if you're using this method of advertising to push affiliate programs, or affiliate products, chances are, that many of the sites you'll surf through are your competitors, not buyers.
Target your traffic to those you want to attract... BUYERS, BUSINESS OPPORTUNITY SEEKERS, etc... The reason that the gurus are making buckets of money, and you're not is because you are their target market, and they've got you driving traffic to their stuff.
BUY MY EBOOK... GET THIS NEW SOFTWARE... AND OH, BY THE WAY SIGN UP FOR THE AFFILIATE PROGRAM AND MAKE MORE MONEY FOR ME! DON'T FORGET TO SIGN UP FOR THESE OTHER PROGRAMS TOO, TO HELP YOU GET STARTED ADVERTISING.
Meanwhile... your genuine business opportunity gets shoved to the back of the stove and put on simmer, or turned off all together.
It is my opinion that they [gurus] make money teaching you how to sell their stuff, not your own. I'm sure that if anyone used the information provided by gurus, to promote themselves, they would probably be successful, but that affiliate carrot is just too hard for most to resist.
Some teach you about the concept known as the sales funnel. The irony is that while you are reading about it, you're stuck in it. You open the ebook, and you've now entered the funnel zone. Whether you buy more of their stuff, sign up for their programs, or promote their stuff, you are stuck in the zone. They've got you... and your cash!
They've got you so hyped up on how much you can make promoting their latest, great thing, you most likely don't even remember what you've read. You're in your affiliate back office, copying and pasting like a maniac, to promote this thing; the whole reason for buying it, downloading it and reading it, all but forgotten.
Sure, I am cynical; I've been around for awhile.
My tip: Get out of traffic exchanges, and other squirrel cage marketing programs, and get into search engines. Promote yourself.
Copyright © 2007
The Trii-Zine Ezine
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About the Author:
Trina L.C. Sonnenberg
Publisher - The Trii-Zine Ezine - Your Trusted Source for Internet Business and Marketing Information. Serving online professionals since 2001. ISSN# 1555-2276
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Keywords: Internet marketing, marketing guru, affiliate programs, business opportunity
Dear Trina,
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